Friday, 10 February 2012

How does your media product represent particular social groups?


In our thriller we only have one character that is portrayed as the protagonist, with the cloak and the snake eyes at the end, relating the snake and the person together. We also made the protagonist a woman which is unusual for thrillers as conventionally it is men who are the protagonists. We are trying to represent that not only men can be killers or “evil”. Our idea of a killer is different to the usual thriller, as women are portrayed as victims, innocent and vulnerable, so to contradict other thrillers we thought the idea of a woman being a protagonist was a lot more original and women seem bitterer, so have more links to snakes and snakes can be vicious when provoked, which is what women are in our opinion. The cloak that Katie wore represents a sense of mystery we wanted to keep throughout the opening, showing that she's hiding something and can be dangerous. The main link to the snake we have through out the opening is in the ending part of the opening, which is where Katie looks up and she's got the contact lenses in. This idea was based around this scene of when the snake eyes are on the snake and then a person has them, the idea behind that is saying that the woman is like a snake. 

What kind of media institution might distribute your media product and why?



Universal Pictures is a well known film institution. It is one of the 6 major film institutions around these days and was founded in 1912 and is still one of the biggest and longest film institutions still running. 8 smaller companies were merged to form universal pictures in 1912. The company was sold to General Electric in 2004 and now is in corporation with NBC, so not only does it own a sizeable collection of films but many TV shows too.

Universal Pictures have a good reputation with thriller films with films like
Drag Me to Hell The Strangers
The Last House on the Left
Stay Alive
Unborn
In my opinion this would be a very good institution to produce and distribute our thriller as it is a well known company with a good reputation, especially in thriller productions. It distributes to the right audiences with appropriate certificates and advertising past the watershed, and will make our thriller film successful, with careful advertising. There is also a benefit of working with an American institution as it can distribute to many different countries. Universal pictures also have a large net income of 2.26 billion dollars. This means that it can run up and coming films, also advertising will be quiet successful because the budget for filming and advertising will be large. Universal Pictures have made films from Despicable Me to Drag Me Too Hell, so they have a lot of experience with films of many genres. They also have many directors which can give opinions on things that would make the thriller better and so on.

Who would be the audience for your media product?

When we got a our brief we put out a questionnaire exploring the different things audiences would like:


The age ranges that we handed the questionnaire out to are mostly people our age, 14-17 year olds. This made it easier to empathise with our audience as they were the same age as us and liked the same things we did, which reflected in the following questions. It did have a limitation though as it is a limited audience and if we produced a movie it would be insuffiecent research as it doesn't explore many other audiences. 
Typical audience member- We expect people who like psychological thrillers to come watch our thriller. It may mostly be a female audience as it is unusual for a woman to be portrayed as a protagonist so women could be more attracted to the lead role being a stronger woman and not the typical vulnerable woman. We want people who are more attracted to an unconventional thriller to see " Snake Eyes" as it does have elements of unconventional thriller in it.

We also looked at the BBFC website to see the age boundaries as to what to include in our thriller. We chose to go for the age group 15 and over as it has all the criteria for a 15 and we don’t want the film to be restricted to a certain age group so a wider range of people are able to view our thriller.
On the BBFC website it says that in a 15 there can be; 
No discriminatory language- As the film can be viewewd by teenagers it may promote racism as teenagers are easily influenced.
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse.
Strong threat and menace are permitted unless sadistic or sexualised
Suicides should not be dwelled on as for copying purposes and easily accessible items should not be glamourized
No theme is prohibited, provided the treatment is appropriate for 15 year olds
Violence can be strong as long as it is not sexual or sadistic
These are the criteria which can and cannot feature in thrillers for 15.
 We tried to keep withnin these limitations as we would like to distribute to as wide an audience as possible,  and most thrillers keep within these limitations of a 15 so they can distribute to as wide an audience as possible.
Even though this isn’t what we planned for our thriller opening, we needed to make sure that we were within the limits so we could put our thriller as a 15. The only part that we thought we would have a problem was the discriminatory language as our thriller is partly religious, so taking that into account we changed our plans of how the rest of the thriller would lead on.

How did you attract/ address your audience?

We posted our thriller to YouTube and Facebook and let people comment and like it. These comments show that the target audience like it and that they think it stands out from other thrillers that have been done before. In our thriller i think the thing that appealed most was the fact that it used some typical thriller conventions making it familiar with the genre yet it did have unconventional bits in it like the protagonist being a woman, the use of animals and the use of a game board, meaning that it would intrigue people more to watch it. The cloak that Katie wears is also a good point which will make people carry on watching the film as it suggests a mystery. 
We have also videod some peoples reactions to it and what they thought could be improved, the feedback we get is very good and shows that we were sucessful in attracting the audience we wanted.
I have also learnt how to use recording equipment like cameras and editing equipment like the Apple Macs. 


Blogger-with blogger it lets me post what I have done and organize my media all together. It is also better than the normal format of just paper as it fits in with what media is, using media sources and programmes. It is also easy to use and post up for people to view.
YouTube and Facebook- YouTube and Facebook lets me exhibit my media  and allows people to view and express their opinions on it. It also gives me the target audience research I need as many people post up which films they like on Facebook.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

In our preliminary task we were just getting used to all the equipment and tried to make it as entertaining as possible, we planned a lot more for this filming then we did for  the prelim as we had scripts and story boards for our thriller yet none for our prelim. I have learnt much more from the editing of it too with our music in the prelim not fitting exact and in the thriller actually composing the music piece ourselves, we also didn’t use transitions and effects to their full potential on our prelim with tacky editing when Alice licks her lips and we have slowed it down on the macs by converting it to a file which you can edit the speed of on iMovie, which is what we did in this instance. The concept of the whole piece was a good, different piece and we tried to do the same when doing our thriller. Skills which have developed are the 180 degree rule as when shooting the prelim we did not stick to it, and match on action wasn't perfect, like when Alice and Robbie go through the door and when the coffee is being made, with the sound also being off. I think we used continuity and shot reverse shot well as well with sections where they're having the stare off being successful in both of these areas. When we did the prelim we didn’t do much planning for it yet for our thriller we used story boards and scripts so we knew what was happening on the day we were filming, meaning that we were much more organized and knew what was happening and what shots would need to be filmed for it to make sense instead of just filming anything and then putting it all together and breaking all the rules.
 We tried to draw the 180 degree rule line in our story boards so we knew where we could film without breaking the rules. In our thriller I think the theme is original so it makes it stand out more. I also think that the match on action for most of the shots is near enough perfect. The problem was getting close ups of candles and dice as we didn’t use the tripod so some shots are very shaky even with stabilization.
When we tried rolling numbers we realised that we couldn’t roll two exact numbers on both dice at the same time, so that was a problem for when it came to the last scene which was snake eyes on the dice. To create tension we used a lot of close ups so that it showed hardly any background so it makes the audience focus on what is in view, which might also make them feel uncomfortable as there’s nothing apart from that on the screen we also used close ups to  give a sense of mystery. We used fade to black as a common transition as it makes the scenes look slicker with a transition as the shots are quite dark anyway so it doesn't make it look tacky either. It also fits in with our snake shots as we lengthened the length of the transitions so it gives a good base for the snake shots.

I think looking back at our preliminary task we have improved a lot in the variety of shots we have used to the editing we have chosen to do. We also used the equipment better with actually making our own music. Another thing that was done better the second time was that we knew we had to plan to get it right, and in the end the thriller came out better than the preliminary task whilst still keeping that originality we had in our prelim.